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Celebrate “The Magic of Christmas” at Macy’s Herald Square This Holiday Season!


Macy’s Legendary Christmas Windows Come to Life on Thursday, Nov. 15 at 5 p.m.

NEW YORK, NY – November 13, 2012 – As the first department store to feature Christmas windows, Macy’s has long been at the forefront of holiday tradition, enchanting generations of spectators with Christmas window displays since the early 1870’s. The long-treasured tradition continues this year as Macy’s Herald Square prepares to unveil its 2012 Christmas windows on Thursday, Nov. 15 at 5 p.m. Titled “The Magic of Christmas,” this year’s seasonal spectacular celebrates the magic of holiday traditions through the ages. In addition, for the third consecutive year, the Christmas windows salute Make-A-Wish, symbolizing Macy’s dedication to the tradition of granting the wishes of children with life-threatening medical conditions all year long.

Created by award-winning designer Paul Olszewski (14-time winner of VM+SD International Awards - including Best In Show, six-time recipient of DDI Magazine's Platinum and Gold Awards and twice-named Leading Industry Influencer in DDI portfolio Awards), Macy’s 2012 Christmas windows combine the wonder of modern technology with charming conventional elements such as marionette-like puppetry. Paying a playful homage to Christmas traditions past and present, The Magic of Christmas dazzles with a sparkling array of costumes, characters and iconic images that bring the spirit of the holidays to life. Further adding to the nostalgic sentiment, this year’s windows will be finished with a vintage tin toy-like effect, adding a richness and texture that has never been seen before.

According to Olszewski, “Through the years, Macy’s has tested the boundaries of the imagination, interpreting the magic of the holiday season in many formsfrom a journey in outer space, to a Steampunk fantasy, to the thrill of a roller coaster ride. This year we wanted to celebrate our own city and what a magical place it is during the holidays. Though the windows are traditional in style, I still was able to incorporate my own unique twists and technological elements. Best of all, we are once again celebrating Make-A-Wish and all the wonderful work they do making wishes come true for children all year long.”

Below is a brief description of each window, along with the accompanying caption and fun facts:

Window 1 - New York. Where wonders unfold like magic.
The journey of The Magic of Christmas begins with innovative interactive “swipe” technology. Spectators are invited to virtually “turn” the pages of a life-size flip book showcasing fashions through the ages and are encouraged to mix-and-match the highlighted trends. Bell-bottoms paired with a dramatic Victorian-era feathered hat? A bustle with a beehive? Anything goes! Upon closer inspection, guests will marvel at noted New York City images and icons—from the original Macy’s located 20 blocks south of its current home in Herald Square to a team of dedicated construction workers bringing the iconic Chrysler Building to life.

Window 1 Fun Facts:
1858: Macy’s is born on Sixth Avenue and 14th Street, anchoring “Ladies Mile.”
Up for lunch? Taking a break above the soon-to-be finished Rockefeller Center in 1932.
Hard hats off to the workers on the Chrysler Building, completed in 1930.
Making history. Macy’s Herald Square store is declared a national landmark in 1978.


Window 2 - Santa and elves, puppets and pageantry ... the magic is escalating!
The excitement builds inside this window with a flurry of activity that symbolizes the magic of the holiday season at Macy’s. Macy’s Herald Square’s iconic wooden escalators take center stage, with Santaland, Holiday Lane and Puppet Theatre also playing starring roles in the whimsical pageant within.

Window 2 Fun Facts:
Clickety clack! Macy’s introduces wooden escalators in 1927, and their nostalgic sound still enchants.
1862: Macy’s becomes the first department store to have a Santa-in-residence at Christmas.


Window 3 - The whole city sparkles, as if by magic
New York City appears in a winter wonderland with Gotham’s gleaming skyline beaming down on Central Park’s Wollman skating rink and the sparkling Christmas window displays of 5th Avenue. The Radio City Rockettes add to the festive ambience, displaying their signature moves against the backdrop of the great tree of Rockefeller Center. Meanwhile, a scene from The Nutcracker Ballet plays out, with the Nutcracker and Clara dancing a graceful pas de deux.

Window 3 Fun Facts:
Since 1949 skaters have glided around Central Park’s Wollman Rink.
Still kicking in perfect unison, the Rockettes have thrilled audiences for over 77 Christmases.
The Nutcracker ballet debuted in 1954; over 2000+ pirouettes later it’s still a holiday star at Lincoln Center.
Window dressing up for the holidays began in the 1840’s. Stores still vie to create the most spectacular displays.
This tree tops them all. The 100-foot spruces that have lit up Rock Center since 1933 are now recycled into lumber for Habitat for Humanity.


Window 4 - In the ultimate season of wonder, magic is on parade.
‘tis the season of miracles and everyone’s seasonal favorite, “Miracle on 34th Street” is on parade as vintage balloons (some of which still fly today) proudly make their way down Central Park West during Macy’s Thanksgiving Day Parade.

Window 4 Fun Facts:
Miracle on 34th Street. The 1947 film proclaims Macy’s the home to the “one and only true Santa.” And that’s actual footage of the 1946 Macy’s Thanksgiving Day Parade!
Animal attraction. In 1927, huge balloons replaced live animals in the Parade.
Felix the Cat was the first; Mickey Mouse debuted in 1934.
76 trombones … at least. The top college marching bands parade down Broadway on Thanksgiving Day.
Mind boggling: more than 3.5 million view the parade live, and another 50 million watch it on TV.
Suspended, but not in mid-air. From 1942-1945, there was no parade; rubber and helium were needed for the war effort.


Window 5 – ‘Tis a gift to share … and create magic for countless children.
Actual wishes from children from Make-A-Wish come to life in this window, some through the use of 3-D technology, demonstrating how the age-old custom of writing to Santa has transformed itself into a new, more powerful tradition — the tradition of sending hope to those in need.

Window 5 Fun Facts:
Make-A-Wish. Change a life. The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions with the help of donors like you.
Write to Santa. Send some hope. Bring your stamped letter to Macy’s and drop it into Santa’s letterbox. For every letter, $1 is donated to Make-A-Wish—up to $1,000,000.


Window 6 – It’s a magical season if only you believe.
The grand finale of The Magic of Christmas culminates in a magical montage of vintage video footage of Macy’s, New York City and the Macy’s Thanksgiving Day Parade.

In addition to the six Broadway windows, Macy’s will also be making holiday magic in each of the remaining 33 windows around the of the store. The 34th Street Windows will feature scenes from the emerging holiday classic “Yes, Virginia ...” The Christmas windows at Macy’s Herald Square will be on display through Jan. 2.

About Macy’s
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.