Recent Press Releases

SNOOPY’S BACK

SNOOPY, THE WORLD’S MOST BELOVED BEAGLE AND THE LONGEST FLYING CHARACTER IN MACY’S THANKSGIVING DAY PARADE^® HISTORY, RETURNS THIS NOVEMBER TO DELIGHT MILLIONS OF FANS

New York, NY – June 18, 2013 – The beagle’s clinched the title, no question about it, as Snoopy, the world’s most famous companion with a wildly imaginative, supremely confident, canine master of disguise personality, prepares for his return to the 87^th Annual Macy’s Thanksgiving Day Parade^®. On Thursday, Nov. 28, the newest Snoopy balloon will take flight along with his pal Woodstock marking another… more

IT BEGINS WITH A SPARK

GLOBAL SUPERSTAR USHER JOINS MACY’S IN CURATING THE CONCEPT, MUSIC AND DESIGN OF THE 37^TH ANNUAL MACY’S 4^TH OF JULY FIREWORKS^®

The nation’s largest display of Independence Day firepower will feature 40,000 effects igniting the sky over the Hudson River in New York City

New York, NY – June 17, 2013 – This 4th of July, the nation’s largest patriotic pyrotechnic display will illuminate the night sky over New York City as the 37th annual Macy’s 4th of July Fireworks® rumble to life. The culmination of Macy’s “American Icons”… more

BRINGING THE SPARK TO LIFE

MUSICAL AND CREATIVE DESIGN ARE PUSHED TO EXCITING NEW HEIGHTS AS USHER AND MACY’S COLLABORATE ON THE 37^TH ANNUAL MACY’S 4^TH OF JULY FIREWORKS^®

New York, NY - June 17, 2013 – The 37^th Annual Macy’s 4^th of July Fireworks^® is set to be a grand display of pomp and circumstance in celebration of America’s birthday. Curated for the first time by musical sensation Usher, this year’s Macy’s Fireworks spectacular – titled “It Begins with a Spark” - is sure to amaze fans of all ages with its unique expression of American… more

YOUR SPOT FOR THE SPARKS!

CATCH THE ACTION LIVE AT THE 37^TH ANNUAL MACY’S 4^TH OF JULY FIREWORKS^®

New York, NY - June 17, 2013 – Since 1976, New Yorkers and visitors alike go on an annual search for the perfect viewing location to watch the ignited stars and stripes of the nation’s largest Independence Day show - Macy’s 4^th of July Fireworks^®. With more than two miles of public viewing locations this year, more than 3 million spectators will have a front row seat to the celebration on the Hudson River.

Set off from four barges on the Hudson… more

AN EPIC NEW YORK FINALE

The world-famous Empire State Building joins the 37^th Annual Macy’s 4^th of July Fireworks^® with special light show choreographed to the finale of the nation’s largest Independence Day display

New York, NY – June 13, 2013 – New Yorkers are used to over-the-top, giant spectacles, but this 4^th of July two New York greats will partner for a finale like no other, as the Empire State Building joins the 37th Annual Macy’s 4^th of July Fireworks^®. This year, the renowned skyscraper will join the Independence Day festivities and… more

MOTOR OVER TO “MACY’S GREAT AMERICAN DRIVE–IN” EVENTS TO WATCH THE SMURFS™ MOVIE IN SELECT CITIES NATIONWIDE

Macy’s “American Icons” campaign celebrates the 80th anniversary of the drive–in theatre with a free movie and fun for the whole family

This June, get your motor running and enjoy a trip back in time as Macy’s celebrates the 80th anniversary of the drive–in theater with its own version of the beloved activity, “Macy’s Great American Drive–In.” As part of Macy’s American Icons campaign, Macy’s Great American Drive–In will pay homage to this time–honored family… more