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Recent Press Releases

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April 16, 2014

MACY’S “AMERICAN ICONS” CAMPAIGN RETURNS THIS SPRING


Beginning in May, Macy’s offers America-inspired fashion from sought-after brands, early summer events and a partnership with Got Your 6 to support American veterans

Headlining the campaign are some of America’s all-star talents, including Ryan Lochte, Ireland Baldwin, Brett Eldredge and Jana Kramer, along with exciting collaborations such as Tommy Hilfiger’s ‘To Tommy From Zooey’ collection with Zooey Deschanel

NEW YORK, NY – April 16, 2014 – Macy’s today announced the return of its popular American Icons campaign… more

April 15, 2014

MACY’S AND MAYOR DE BLASIO ANNOUNCE THAT THE 38TH ANNUAL MACY’S 4TH OF JULY FIREWORKS® WILL AGAIN LIGHT THE NYC SKYLINE AS THE NATION’S LARGEST INDEPENDENCE DAY DISPLAY RETURNS TO THE EAST RIVER


The pyrotechnic spectacle will be launched from the world-famous Brooklyn Bridge and from barges positioned on the lower East River

New York, NY – April 14, 2014 – Macy’s and New York City Mayor Bill de Blasio announced today that on Friday, July 4, a national historic landmark will set a dramatic stage for dazzling pyrotechnics as the 38th Annual Macy’s 4th of July Fireworks® return to the East River. Set to… more

April 10, 2014

LUCY HALE JOINS AMERICAN RAG’S DYNAMIC LINEUP OF ARTISTS PROVIDING “ALL ACCESS”


As part of the new campaign, customers can get special access to Lucy Hale, including an in-store appearance, Instagram contest and more

NEW YORK, NY – April 10, 2014 – American Rag, available exclusively at Macy’s, today announced actress and singer Lucy Hale as the next artist to headline the brand’s “ALL ACCESS” campaign. Launched in February, the new program offers fans direct access to exclusive music, videos, contests and private meet-and-greets with some of today’s hottest musicians. Hale’s ALL ACCESS campaign… more

April 1, 2014

MACY’S AND MAKER STUDIOS TEAM UP FOR ORIGINAL COMPETITION SERIES, “THE NEXT STYLE STAR”


Digital Fashion Program Premieres April 3 on The Platform and Macys.com, Hosted By Jeannie Mai

NEW YORK, NY – April 1, 2014 – Macy’s and Maker Studios, the world’s largest producer and distributor of online video content for Millennials, today announced a collaboration to launch an original fashion-lifestyle series—“The Next Style Star.” This unique program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest… more

March 18, 2014

MACY’S FLOWER SHOW® PRESENTS THE SECRET GARDEN

SUNDAY, MARCH 23 - SUNDAY, APRIL 6, 2014

Macy’s Downtown Flagships Showcase a Floral Spectacular In New York City, Philadelphia, Chicago, Minneapolis and San Francisco

Macy’s Cherry Blossom Show returns to Macy’s Metro Center in Washington, D.C. Sunday, March 30 – Sunday, April 13

New York, NY- March 18, 2014 – After a blustery winter comes the renewal of spring and the famed Macy’s Flower Show®, where fantasy and discovery await! Set to kick-off the season of flora, a multicolored jeweled splendor… more

March 5, 2014

MACY’S “SECRET GARDEN” CAMPAIGN BLOSSOMS THIS SPRING


The season’s trend toward fresh colors and spring florals comes to life in stores and at macys.com

New partnership with the National Recreation and Park Association helps raise funds for more than 550 local parks nationwide, with every dollar matched by Macy’s, up to $250,000


NEW YORK, NY – March 5, 2014 – This week, in celebration of spring, Macy’s Secret Garden campaign will be in full bloom at Macy’s stores across the country, on macys.com and in local communities nationwide. Along with an infusion of spring’s cheerful colors, garden-inspired… more